The WBW 2015 theme on working women and breastfeeding revisits the 1993
WBW campaign on the Mother-Friendly Workplace Initiative.
has been achieved in 22 years of global action supporting women in
combining breastfeeding and work, particularly the adoption of the
revised ILO Convention 183 on Maternity Protection with much stronger
maternity entitlements, and more country actions on improving national
laws and practices. At the workplace level, we have also seen more
actions taken to set up breastfeeding or mother-friendly workplaces
including awards for breastfeeding-friendly employers, as well as
greater mass awareness on working women’s rights to breastfeed. Yet,
after over two decades, global monitoring on infant and young child
feeding progress shows that this fourth Innocenti Declaration (1991)
target is still the most difficult to meet!
With the WBW 2015 campaign WABA and its partners at global, regional
and national levels aim to empower and support ALL women, working in
both the formal and informal sectors, to adequately combine work with
child-rearing, particularly breastfeeding. We define work in its
broadest form from paid employment, self-employment, seasonal and
contract work to unpaid home and care work.
Bulletin Board Template - Breastfeeding: The Only All-Natural Way to Feed Your Baby
For more information: www.worldbreastfeedingweek.org
World Breastfeeding Week 2014
August 1-7, 2014
WABA is now pleased to announce that the slogan and theme for WBW 2014 is BREASTFEEDING: A Winning Goal - for Life! The
theme asserts the importance of increasing and sustaining the
protection, promotion and support of breastfeeding - in the Millennium
Development Goals (MDGs) countdown, and beyond.
WBW 2014 Objectives are:
To inform people about the MDGs and how they relate to Breastfeeding and Infant and Young Child Feeding. To showcase the progress made so far and the key gaps in Breastfeeding and Infant and Young Child Feeding. To call attention to the importance of STEPPING UP actions to
protect, promote and support breastfeeding as a key intervention in the
Millennium Development Goals (MDGs) countdown, and in the post 2015 era. To stimulate interest amongst young people of both genders to see the relevance of breastfeeding in today's changing world.
for additional information www.worldbreastfeedingweek.org
This year's World Breastfeeding Week (WBW) theme, 'BREASTFEEDING
SUPPORT: CLOSE TO MOTHERS', highlights Breastfeeding Peer Counselling.
Even when mothers are able to get off to a good start, all too often in
the weeks or months after delivery there is a sharp decline in
breastfeeding rates, and practices, particularly exclusive
breastfeeding. The period when mothers do not visit a healthcare
facility is the time when a community support system for mothers is
essential. Continued support to sustain breastfeeding can be provided in
a variety of ways. Traditionally, support is provided by the family.
As societies change, however, in particular with urbanization, support
for mothers from a wider circle is needed, whether it is provided by
trained health workers, lactation consultants, community leaders, or
from friends who are also mothers, and/or from fathers/partners.
The Peer Counselling Program is a cost effective and highly
productive way to reach a larger number of mothers more frequently. Peer
Counsellors can be anyone from the community who is trained to learn to
support mothers. Trained Peer Counsellors, readily available in the
community become the lifeline for mothers with breastfeeding questions
and issues. "The key to best breastfeeding practices is continued
day-to-day support for the breastfeeding mother within her home and
2011 World Breastfeeding Week & Illinois Breastfeeding Promotion Month
Activities to Celebrate World Breastfeeding
Week and MonthFrom World Breastfeeding Week &
Illinois Breastfeeding Month Events Survey 2011
Thirty-one agencies responded to a
SuveyMonkey survey to describe agency activities and events to celebrate World
Breastfeeding Week and Illinois Breastfeeding Promotion Events. Celebrations included: agency parties,
lunches and recognitions, donated massages, giveaways and special breastfeeding
presentations. Community walks, health
fairs, zoo events and pool parties were hosted by many agencies. Agency staff
wore breastfeeding bracelets and t-shirts to celebrate breastfeeding week and
month. Special in-services provided
breastfeeding up-dates for staff and educational materials were shared with
pregnant and breastfeeding clients. Over
two-thirds of the agencies had prominent breastfeeding displays or bulletin
boards in their lobbies or entrances.
Other agencies exhibited posters or displays at local libraries or their
community college. Almost half of the
agencies used WBW/Month as an opportunity to do outreach to area physician
offices and community hospitals. Besides
information on WIC and breastfeeding peer counselor services, agencies took cookies,
fresh fruit and baskets of treats and educational materials to share with area
pediatricians and obstetricians. Almost
a fourth of the agencies provided “nursing stations” at county fairs and
participated in regional or county task force events to celebrate WBW and
Illinois Breastfeeding Promotion month.
Many agencies (32%) adapted the theme, while almost a third used the
theme in their celebrations and promotions and 29% chose not to use the WABA
theme for WBW. Fifty-two percent of the responding agencies had newspaper
coverage and 5 agencies had radio interviews or programs. One agency reported a TV interview. Congratulations on a successful WBW/Month!
For more details and information on agency celebrations: