National WIC Association Breastfeeding Strategic Plan http://xa.yimg.com/kq/groups/16457379/1952017329/name/NWA_Breastfeeding strategic_Plan.pdf NWA calls on all state and local WIC programs to assume a leadership role in breastfeeding promotion and support and empower WIC staff and postpartum participants to exclusively breastfeed. 4 Broad goals, objectives and action steps.
Joint Commission launched a Speak up Campaign “What you need to know about Breastfeeding” http://www.pwrnewmedia.com/2011/joint_commission/speak_up_breastfeeding/ Launched a public service campaign; part of a series; specifically for breastfeeding; have brochures in English/Spanish and youTube video; empowers women to speak up, educate themselves and participate in all decisions regarding their treatment.
mPINC - CDC National Survey of Maternity Practices in Infant Nutrition and Care http://www.cdc.gov/breastfeeding/data/mpinc/index.htm 2009 report just released; takes 2 years to analyze data; goal to improve hospital environments around breastfeeding; Illinois scored 63 of 100; 31st out of 52 states; in 2007 we were 35th – moved up a bit. When talking with hospitals ask what their mPinc score is.
Illinois Hospital Report card – data begins March 2011 http://www.healthcarereportcard.illinois.gov/hospitals/view/101248 breastfeeding rates included in IDPH report card; can look at performance by hospital enter zip code, county or hospital name – breastfeeding is found under SAFETY heading; good information to share with friends, family, clients
